Rock & Storm distilleries unveils 3 new brands in TS

Hyderabad: Rock & Storm Distilleries, a prominent Indian alcoholic beverage company, has introduced three new distinctive brands to the Telangana market: Barents Premium Whisky, Royal Ace Whisky, and Big Boss Brandy.

The company has disclosed an impressive annual sales figure, boasting 156,000 bottles, solidifying its robust presence in the industry. Their dedicated bottling unit, exclusively committed to the brands, showcases extensive capacity, capable of producing an impressive 540,000 liters per year. Of particular note is the exceptional growth of Barents Premium Whisky and Big Boss Brandy within Telangana. Barents experienced a commendable 35 per cent growth from the previous year, while Big Boss Brandy soared with an impressive 53 per cent growth rate in the state.

Telangana emerges as a pivotal market contributing significantly to Rock & Storm Distilleries' overall success, registering a year-on-year growth of 10 per cent until December 2023.

Vinay Ratan Khare, the Director of Rock & Storm Distilleries, said, "Telangana is a crucial market for us, and we are committed to crafting and delivering libations that match the desires of our valued customers. As Rock & Storm Distilleries continues to thrive, our commitment to delivering exceptional products and expanding our footprint remains unwavering."

In a bid to fuel further growth and expansion, Rock & Storm Distilleries has revealed plans to invest Rs 100 crore over the next 3-4 years across the country. This strategic investment aims to fortify the company's market position and enhance its production capabilities. Additionally, the company anticipates a turnover of approximately Rs 400 crores in the current fiscal year.